July 15th Speaker and Luncheon
Communications Across Generational Differences
Presenter: Jim Lowe
With an extensive background in management, research and policy development. Jim currently oversees marketing/communications lead with Granville Homes. Until earlier this year, Jim was the Executive Vice President of Jeffrey Scott Agency. For almost a decade, Jim supported each of the agency's clients in account planning to solve communications problems across brand management, marketing planning, public opinion and consumer expectations. Jim oversaw the analytics, insights and measurement approaches that drive value for clients.
Jim is also a part-time faculty member at Fresno State, teaching experimental, survey and qualitative design, data collection and statistical analysis across mass media, messaging and public opinion research--including the scientific method, levels of measurement and ethics.
Before joining JSA, Jim spent over twenty years in various executive roles with McClatchy Newspapers, and was honored with the 5-Star Award, The California Newspaper Advertising Executives Association's highest professional honor. Nationally, he is one of very few professionally certified statisticians by the Marketing Research Association to have been on staff in an advertising agency.
Jim studied journalism and mathematics as an undergraduate student at Fresno State, and holds a Certificate of Advanced Study in data modeling and analysis from the Massachusetts Institute of Technology.
I was fortunate to attend the recent AFP International Conference on advancing fundraising in San Antonio at the end of March. Prominent among the many subjects presented was the common theme of upcoming generations and their relationship with philanthropy.
There was also a Time Magazine article entitled “How Non-Profits Can Convince Millennial to Give: Customize the Cause” which also offered some great insight. This is a subject undergoing much discussion and research in our profession right now.
Overall, this is subject matter that we should all be paying attention too as some of our elder and most visible local donors are entering their last years and beginning to pass on. Who is going to fill this gap and take their place?
May 6, 2014 AFP May 6th Symposium
Nov 6, 2014 National Philanthropy Day
The Next Generation of American Giving
A National Study of Challenges Facing Nonprofit Fundraising
The newly released study UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising reveals that many nonprofits are stuck in a vicious cycle that threatens their ability to raise the resources they need to succeed. A joint project of CompassPoint and the Evelyn and Walter Haas, Jr. Fund, the report found high levels of turnover and lengthy vacancies in development director positions throughout the sector. More significantly, the study reveals deeper issues that contribute to instability in the development director role, including a lack of basic fundraising systems and inadequate attention to fund development among key board and staff leaders.
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