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AFP CA, Valley Chapter: The Power of the Story. Telling your story and Use of Social Media

Tuesday, June 21st

Presenter(s):

Betsy Hays

Betsy Hays

Betsy A. Hays, APR, Fellow PRSA, is an author, keynote speaker and workshop presenter who specializes in public relations, communication and career topics. She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno – a post she has held since 1999. Betsy is the faculty adviser for the Public Relations Student Society of America (PRSSA) and Fresno State’s student-run PR firm, TALK.


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Rico GuerreroPresident's Message

It is a privilege to serve as the 2016 President of the California – Valley Chapter of the Association of Fundraising Professionals (AFP). AFP is a professional fundraising organization focused on the education, ethics and personal development of its membership, sharing best practices and mentoring its professionals and youth.

Fundraising professionals are a key part of many of our local organizations serving the Central Valley. Our professionals strive every day to bring resources to our community benefits organizations that provide a variety of programs and services to promote the welfare of others. Continue Reading →

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Upcoming Events

June 21, 2016  The Power of the Story. Telling your story and Use of Social Media

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The Next Generation of American Giving

The Charitable Habits of Generations Y, X, Baby Boomers and Matures

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2015 Nonprofit Communications Trends Report

2015 Nonprofit Communications Trends ReportIn this fifth annual edition of the Nonprofit Communications Trends Report, we answer these questions for you:

What’s the norm for nonprofit communications? We share what’s typical in nonprofit communications today.

Where are the points of conflict in nonprofit communications? We point out where communicators, fundraisers, and executive directors disagree, as well as other statistical differences in the data – quiz style.

What’s the portrait of a typical nonprofit communications director? We share a little more about the life and times of today’s nonprofit communications directors.

How are people really feeling about the coming year? We share what has you most excited and most scared about 2015.

Click here to read more.


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Mar 17 - Library Development Program Coordinator
The Fresno County Library currently has an excellent career opportunity available to an innovative and creative professional with experience in marketing and/or supplemental funding activities for the position of Library Development Program Coordinator. The Fresno County Library has two support agencies, the Library Foundation Board and the Friends of the Library chapters that work closely with the Library to help supplement library funding. The Library Development Program Coordinator works closely with these agencies in their efforts to develop and secure funds and donations to support the Library. ... more >
Feb 29 - Development Coordinator
The Development Coordinator supports the Director of Development and Executive Director to create efficient and compelling opportunities for donors to support and engage with AMOR and to make the experience of giving satisfying and rewarding. The Development Coordinator will be involved with stewardship activities related to nonprofit fundraising—such as events, campaign and relationship management—public relations and marketing; including working with a team to create the development and marketing strategy for AMOR, as well as grant research and tracking. ... more >
May 24 - AFP Top Ten (Week of May 25, 2016): Women’s and Girls’ Causes, Pay-What-It-Takes Philanthropy, More!
(May 25, 2016) Our weekly round-up of the top blog posts, articles, videos and other resources to help you keep on top of latest trends and reach your goal. ... more >
May 18 - Leaving a Legacy for Your Community
(May 18, 2016) May is National LEAVE A LEGACY™ Month across Canada. LEAVE A LEGACY™ is a national public awareness program designed to encourage Canadians to leave a gift through their will to a charity of their choice. An article by Roger Ali that charities can use in their own communications as well. ... more >
May 18 - How to Make a Successful Call on a Major Donor Prospect
(May 18, 2016) Too often we measure success in dollars raised and forget that long-range fundraising is all about building relationships. AFP had a chance recently to chat with Gail Perry about donor visits and cultivation, the subject of her upcoming webinar on May 26. ... more >