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AFP CA, Valley Chapter: The Power of the Story. Telling your story and Use of Social Media

Tuesday, June 21st

Presenter(s):

Betsy Hays

Betsy Hays

Betsy A. Hays, APR, Fellow PRSA, is an author, keynote speaker and workshop presenter who specializes in public relations, communication and career topics. She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno – a post she has held since 1999. Betsy is the faculty adviser for the Public Relations Student Society of America (PRSSA) and Fresno State’s student-run PR firm, TALK.


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Rico GuerreroPresident's Message

It is a privilege to serve as the 2016 President of the California – Valley Chapter of the Association of Fundraising Professionals (AFP). AFP is a professional fundraising organization focused on the education, ethics and personal development of its membership, sharing best practices and mentoring its professionals and youth.

Fundraising professionals are a key part of many of our local organizations serving the Central Valley. Our professionals strive every day to bring resources to our community benefits organizations that provide a variety of programs and services to promote the welfare of others. Continue Reading →

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Upcoming Events

June 21, 2016  The Power of the Story. Telling your story and Use of Social Media

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The Next Generation of American Giving

The Charitable Habits of Generations Y, X, Baby Boomers and Matures

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2015 Nonprofit Communications Trends Report

2015 Nonprofit Communications Trends ReportIn this fifth annual edition of the Nonprofit Communications Trends Report, we answer these questions for you:

What’s the norm for nonprofit communications? We share what’s typical in nonprofit communications today.

Where are the points of conflict in nonprofit communications? We point out where communicators, fundraisers, and executive directors disagree, as well as other statistical differences in the data – quiz style.

What’s the portrait of a typical nonprofit communications director? We share a little more about the life and times of today’s nonprofit communications directors.

How are people really feeling about the coming year? We share what has you most excited and most scared about 2015.

Click here to read more.


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Mar 17 - Library Development Program Coordinator
The Fresno County Library currently has an excellent career opportunity available to an innovative and creative professional with experience in marketing and/or supplemental funding activities for the position of Library Development Program Coordinator. The Fresno County Library has two support agencies, the Library Foundation Board and the Friends of the Library chapters that work closely with the Library to help supplement library funding. The Library Development Program Coordinator works closely with these agencies in their efforts to develop and secure funds and donations to support the Library. ... more >
Jul 1 - 100 Percent Chapter Board Participation
The following AFP chapters have led by example and achieved 100 percent board participation in the 2016 BE the CAUSE Campaign. These chapter boards serve as motivation and inspiration to chapter members to make their gifts. ... more >
Jun 28 - Giving USA 2016
(June 29, 2016) AFP is proud to partner with The Giving Institute in supporting Giving USA 2016: The Annual Report on Philanthropy. Giving USA is the seminal publication reporting on the sources and uses of charitable giving in the United States. ... more >
Jun 28 - Chapter Boards Lead by Example in Achieving 100 Percent Chapter Board Participation
The AFP Foundation for Philanthropy and the AFP Foundation for Philanthropy – Canada congratulates and thanks those chapters that were among the first to LEAD BY EXAMPLE in achieving 100 percent participation among their board members in the 2016 Campaigns. ... more >
Jun 28 - Atlanta Fundraiser Lisa Kennedy Earns Highest Professional Credential from AFP
AFP has awarded its highest professional certification, the Advanced Certified Fundraising Executive (ACFRE), to Lisa Kennedy of Atlanta, GA. ... more >
Jun 28 - AFP Top Ten (Week of June 29, 2016): "Brexit" Issues for Nonprofits, Gift Planning Tips, More!
(June 29, 2016) Our weekly round-up of the top blog posts, articles, videos and other resources to help you keep on top of latest trends and reach your goal. ... more >